Tobacco is the number one cause of preventable death in New Zealand, and the world, and is the second most addictive and acessible substance after alcohol in New Zealand.
Young people are extremely vulnerable to being influenced by parents/caregivers and guardians. This risk-factor increases the chances of them smoking. Even a few puffs can greatly increase the chances of being addicted to tobacco. The reality is that in New Zealand the average starting age for smoking is 14, with many starting even younger.
ASH captures data from Year 10 students in New Zealand of all ethnicities for their views on smoking. Smoking behaviour, demographic and sociographic information is also analysed.
This dataset of smoking statistics is crucial for education of families, schools, organisations, and informing policymakers.